The brief

‍Wildly Good Dogs wanted the feeling of vintage camp patches and golden summer days. The kind of worn-in, sun-faded aesthetic that makes you nostalgic for a childhood you may not have even had.

The star of the show

‍Rooster. A real-life golden retriever. Front and centre in a classic badge composition, hand-illustrated with the kind of care usually reserved for Renaissance portraiture. She earned it. She did not know she earned it, but she earned it.

How it came together

‍Worn textures, retro typography, a badge shape that feels like it belongs on a vintage denim jacket. The best retro design feels like it was always there, just waiting to be found.

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