Saying goodbye to the little purple tetra monster.

From the moment I started working with All Good their sights were set on the rebrand. They had already done most of the heavy lifting... customer research, check; brand strategy, check; visual redesign, check. The work they had already done was absolutely stunning. A beautifully elevated transformation of the brand along with the addition of a new milk SKU. I knew this was going to banger.

The primary reason the AG team brought me on was to help strategize the relaunch announcement while gracefully distancing themselves from their sister banana brand.

It's game time baby!

Amazing, we smashed it. Way better than we could have hoped!

After months of preparation, an intensive pre-launch week, and a $75 event reminder campaign the big day was finally here. From the moment the doors opened the team said they were flat out. Rave reviews about the redesign,